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Be Wise: Optimize!

Online giving is increasing each year. Having an easy and optimized donation form will help increase your donations. npEngage published Ten Most Effective Donation Form Optimizations for your website:...

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No More Lies!

Social Velocity’s excellent series, Financing Not Fundraising, breaks down the top 5 fundraising lies and how to move donors beyond what they want to hear to what they need to hear: X% of your donation...

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Does Your Charity Make the Grade?

According to the Nonprofit Social Media Scorecard, a national study by Dunham + Company and Marketing Support Network, most U.S. nonprofits are not maximizing the power of social media. For nonprofits,...

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Please Welcome …

Celine Donato as IDM’s new Senior Vice President of Fundraising Analysis!

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More Direct Mail = More Online Giving (We Have Proof)

Before you declare direct mail dead in this digital world, do what we did: measure the impact of offline communications on online giving. One of our clients, a large national mailer, was experiencing...

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Four Fundraising Challenges for 2016

With the start of a new year, you should take a look at your 2016 fundraising goals and think of what challenges may lay ahead. Emily Logan identifies four challenges in her blog post on Hubspot and...

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A True—and Heartbreaking—Tale of Not Being Asked for a Donation

For years, I have been presenting organizations with mountains of data that prove the donors most likely to give are those who have just given. Yes, it is counter-intuitive.  Yes, asking immediately...

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How to Translate Real Need Into Donor Dollars – Using Pictures or Video

By Trelynda Kerr It really does come down to comfort level.  I am fully comfortable tweeting pictures of my dogs.  I can put them on Instagram, Facebook, Pinterest and I will get lots of likes and...

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Email Subscriber Lists – How to Build the Best

Email subscriber lists are becoming very important in the growing digital age. Unlike direct mail, email lists are constantly changing – thanks to that pesky (but necessary) “unsubscribe” button. In...

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IDM is Hiring!

We’re looking for terrific fundraisers to join our team.  Great opportunity to further your career while helping charities do amazing work!  Check out our openings! Great compensation and benefits, and...

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