Be Wise: Optimize!
Online giving is increasing each year. Having an easy and optimized donation form will help increase your donations. npEngage published Ten Most Effective Donation Form Optimizations for your website:...
View ArticleNo More Lies!
Social Velocity’s excellent series, Financing Not Fundraising, breaks down the top 5 fundraising lies and how to move donors beyond what they want to hear to what they need to hear: X% of your donation...
View ArticleDoes Your Charity Make the Grade?
According to the Nonprofit Social Media Scorecard, a national study by Dunham + Company and Marketing Support Network, most U.S. nonprofits are not maximizing the power of social media. For nonprofits,...
View ArticlePlease Welcome …
Celine Donato as IDM’s new Senior Vice President of Fundraising Analysis!
View ArticleMore Direct Mail = More Online Giving (We Have Proof)
Before you declare direct mail dead in this digital world, do what we did: measure the impact of offline communications on online giving. One of our clients, a large national mailer, was experiencing...
View ArticleFour Fundraising Challenges for 2016
With the start of a new year, you should take a look at your 2016 fundraising goals and think of what challenges may lay ahead. Emily Logan identifies four challenges in her blog post on Hubspot and...
View ArticleA True—and Heartbreaking—Tale of Not Being Asked for a Donation
For years, I have been presenting organizations with mountains of data that prove the donors most likely to give are those who have just given. Yes, it is counter-intuitive. Yes, asking immediately...
View ArticleHow to Translate Real Need Into Donor Dollars – Using Pictures or Video
By Trelynda Kerr It really does come down to comfort level. I am fully comfortable tweeting pictures of my dogs. I can put them on Instagram, Facebook, Pinterest and I will get lots of likes and...
View ArticleEmail Subscriber Lists – How to Build the Best
Email subscriber lists are becoming very important in the growing digital age. Unlike direct mail, email lists are constantly changing – thanks to that pesky (but necessary) “unsubscribe” button. In...
View ArticleIDM is Hiring!
We’re looking for terrific fundraisers to join our team. Great opportunity to further your career while helping charities do amazing work! Check out our openings! Great compensation and benefits, and...
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